Sabtu, 24 Maret 2012

1990s transition: Park becomes Resort
Disney California Adventure Park

In the late 1990s, work began to expand on the one-park, one-hotel property. Disneyland Park, the Disneyland Hotel and the site of the original parking lot as well as acquired surrounding properties were earmarked to become part of a greater vacation resort development. The new components of this resort were to be another theme park, Disney California Adventure Park; a shopping, dining and entertainment complex, Downtown Disney; a remodeled Disneyland Hotel; Disney's Grand Californian Hotel & Spa; and the acquisition of the Pan Pacific Hotel (later to be remodeled and renamed Disney's Paradise Pier Hotel). Because the existing parking lot (south of Disneyland) was built upon by these projects, the six-level, 10,250-space Mickey and Friends parking structure was constructed in the northwest corner of the property. At the time of its completion in 2000, it was the largest parking structure in the United States.[17]
Downtown Disney

The park's management team during the mid-1990s was a source of controversy among Disneyland fans and employees. In an effort to boost profits, various changes began by then-executives Cynthia Harriss and Paul Pressler. While their actions provided a short-term increase in shareholder returns, they drew widespread criticism from employees and guests alike for the lack of foresight. With the retail background of Harriss and Pressler, Disneyland's focus gradually shifted from attractions to merchandising. Outside consultants McKinsey & Company were also brought in to help streamline operations, which resulted in many changes and cutbacks. After nearly a decade of deferred maintenance, Walt Disney's original theme park was showing visible signs of neglect. Fans of the park decried the perceived decline in customer value and park quality and rallied for the dismissal of the management team.

Disneyland in the 21st century
Plaque at the entrance


Matt Ouimet, formerly the president of the Disney Cruise Line, was promoted to assume leadership of the Disneyland Resort in late 2003. Shortly afterward, he selected Greg Emmer as Senior Vice President of Operations. Emmer is a long-time Disney cast member who had worked at Disneyland in his youth prior to moving to Florida and held multiple executive leadership positions at the Walt Disney World Resort. Ouimet quickly set about reversing certain trends, especially with regards to cosmetic maintenance and a return to the original infrastructure maintenance schedule, in hopes of restoring the safety record of the past. Much like Walt Disney himself, Ouimet and Emmer could often be seen walking the park during business hours with members of their respective staff. They wore cast member name badges, stood in line for attractions and welcomed comments from guests.

In July 2006, Matt Ouimet announced that he would be leaving The Walt Disney Company to become president of Starwood Hotels & Resorts Worldwide. Soon after this announcement, Ed Grier, executive managing director of Walt Disney Attractions Japan, was named president of the Disneyland Resort. Greg Emmer retired from his job on February 8, 2008. In October 2009, Ed Grier announced his retirement, and was replaced by George Kalogridis as the new President of the Disneyland Resort.

50th Anniversary
Main article: Happiest Homecoming on Earth

The "Happiest Homecoming on Earth" was an eighteen-month-long celebration (held through 2005 and 2006) of the 50th anniversary of the Disneyland theme park, which opened on July 18, 1955. The Happiest Celebration on Earth commemorated fifty years of Disney theme parks, and celebrated Disneyland's milestone throughout Disney parks all over the globe. In 2004, the park undertook a number of major renovation projects in preparation for its fiftieth anniversary celebration.

Many classic attractions were restored, notably Space Mountain, Jungle Cruise, the Haunted Mansion, Pirates of the Caribbean, and Walt Disney's Enchanted Tiki Room. Attractions that had been in the park on opening day in 1955 had one ride vehicle painted gold, and the park was decorated with 50 Golden Mickey Ears. The 50th Anniversary celebration started on May 5, 2005 and ended on September 30, 2006. It was followed by the "Year of a Million Dreams" celebration, which lasted 27 months and ended on December 31, 2008.

55th Anniversary

Starting on January 1, 2010, Disney Parks hosted the Give a Day, Get a Disney Day volunteer program, in which Disney encouraged people of all ages to volunteer with a participating charity and receive a free Disney Day at either a Disneyland Resort park in California or at a Walt Disney World Resort park in Florida. On March 9, 2010, Disney announced that it had reached its goal of one million volunteers and ended the promotion to anyone who had not yet registered and signed up for a specific volunteer situation.

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